Silver Meridian – Privacy Policy

Last Updated: 11 December 2025

1. Overview

This Privacy Policy explains how Silver Meridian (“we”, “us”, “our”) collects, uses and protects your personal data when you use the app. We process personal data in accordance with UK GDPR and, where applicable, EU GDPR.

By using the app, you agree to the practices described in this Policy.

2. Data We Collect

We may collect:

• Account details: name, email address, phone number, date of birth.
• Profile and advert data: photos, bio, preferences, advert text and categories.
• Usage data: app interactions, likes, views, reports and message metadata.
• Device data: IP address, device type, operating system, approximate location (based on IP or permissions).
• Purchase data: non-sensitive transaction and receipt information from the App Store.
• Safety data: reports, blocks and moderation notes regarding your account or content.

3. How We Use Your Data

We use your data to:

• Provide and operate the app and its features.
• Create and display profiles, ads and matches.
• Facilitate messaging and interactions between users.
• Moderate content, enforce rules and protect user safety.
• Detect and prevent fraud, spam and abuse.
• Comply with legal obligations and requests from authorities.
• Improve and develop the app using anonymised or aggregated analytics.
• Communicate with you about safety alerts, account issues, policy updates or support requests.

4. Legal Basis for Processing

We process your personal data under one or more of the following legal bases:

• Consent (for example, certain profile details or optional features).
• Performance of a contract (to provide you with the service).
• Legitimate interests (such as safety, security, improvement of the service).
• Legal obligations (for example, to retain certain records or assist authorities).

5. Sharing Your Data

We do not sell your personal data.

We may share data with:

• Service providers and hosting platforms that support the technical operation of the app.
• Payment and app store providers (such as Apple or Google) who handle your purchases.
• Moderators and safety partners working under our instructions.
• Law enforcement or regulators where legally required or where safety is seriously at risk.

Any third party processing your data on our behalf is required to protect it and use it only for the purpose we specify.

6. International Transfers

Some of our service providers may process data outside the UK or EU. Where this occurs, we use appropriate safeguards, such as standard contractual clauses, to protect your data in line with applicable law.

7. Data Security

We implement technical and organisational measures to protect your personal data, including:

• Encryption in transit and, where appropriate, at rest.
• Access controls so that only authorised personnel can access necessary data.
• Regular review of security arrangements.

No system is entirely risk-free, but we work to keep your data as secure as reasonably possible.

8. Data Retention

We keep your personal data only for as long as necessary to:

• Provide you with the service.
• Maintain safety and moderation records.
• Comply with legal, regulatory or reporting obligations.

We may anonymise or aggregate data so that it can no longer identify you and use this for analytics or service improvement.

9. Your Rights

Subject to legal conditions and local law, you may have the right to:

• Access your personal data.
• Correct inaccurate or incomplete data.
• Request deletion (“right to be forgotten”).
• Restrict or object to processing of your data.
• Request a copy of your data in a portable format.
• Withdraw consent where we rely on consent.

To exercise these rights, please contact us using the details below. We may need to verify your identity before responding.

10. Analytics and Cookies

The app may use analytics tools (for example, Firebase or similar services) to help us understand how the app is used. These tools may use identifiers linked to your device or app instance but do not give us direct access to your device contents.

We do not currently use third-party advertising networks for targeted advertising inside the app. If this changes, we will update this Policy and, where necessary, seek additional consent.

11. Children

The app is strictly for users aged 18 and over. We do not knowingly collect or process personal data of minors. If you believe a minor is using the app, please report this so we can investigate and take appropriate action.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology or our service. Where the changes are significant, we will notify you in-app or by other appropriate means.

13. Contact

If you have questions about this Policy or your data, you can contact us at:

privacy@silvermeridian.co.uk
Silver Meridian LLP